Chinese Automakers Accelerate Global Expansion Strategy

Pioneering Brands and Their Strategic Market Approaches

BYD made its official entry into the Swiss market on April 1-2 with events in Lugano and Bellinzona. The automaker introduced three models - the BYD SEAL, BYD SEALION 7, and SEAL U DM-i - covering both pure electric and plug-in hybrid options. Through partnership with local Swiss dealer Automotive Suisse, BYD plans to establish 15 sales outlets across Switzerland by the end of 2025.

IM Motors showcased two global strategic models (IM6 and IM5) at the Melbourne Auto Show on April 5-6, with plans to launch in Australia by mid-year. The brand's advanced technology and premium positioning align well with Australian consumers' demands for safety, comfort and intelligent features.

XPeng Motors announced a strategic partnership with Bahrain's Ebrahim K. Kanoo automotive group on April 3, 2025, marking its entry into the Bahrain market. Three flagship models - the G6, G9 and X9 - will

BYD Achieves Record Sales in March 2025 with Strong Domestic and International Performance

March 2025 Sales Report: BYD Continues Market Dominance

BYD has demonstrated remarkable sales performance in March 2025, solidifying its position as a global leader in the new energy vehicle sector.

Key Sales Figures

• Total Sales: 377,420 vehicles sold in March, representing 24.8% year-over-year growth
• Domestic Market Leadership: Surpassed 350,000 units in China alone - outperforming combined sales of established joint ventures like FAW-VW + SAIC-VW (177,000 units) and FAW-Toyota + GAC-Toyota (137,000 units)

Brand Performance Breakdown

• Dynasty & Ocean Series: 350,615 units (22.3% YoY growth)
• Fang Cheng Bao: 8,051 units (126.8% YoY growth)
• Denza: 12,620 units (22.8% YoY growth)
• Yangwang: 133 units

International Expansion

• Overseas Sales Milestone: First time exceeding 70,000 units in international markets (88.4% YoY growth)
• BYD SHARK Pickup: Surpassed 5,000 units in exports, gaining popularity across

China's EV Global Expansion: Performance and Challenges

Export Growth and Market Performance

China's electric vehicle exports continue their strong growth trajectory in 2025 despite facing multiple challenges. The first two months of 2025 saw 360,000 NEVs exported, representing a 26% year-on-year increase. Industry projections suggest China will maintain its position as the world's largest auto exporter with 5.58 to 6.2 million vehicles shipped globally this year, though growth rates are moderating compared to previous years.

Market Composition and Pricing Strategy

The export portfolio shows 96% passenger vehicles, with a significant shift toward premium segments. Vehicles priced between $20,000-$30,000 account for 42% of exports, while high-end models above $40,000 comprise 18% - demonstrating China's move beyond price competition to technology and brand-driven value. Notably, Chinese EVs exported to Belgium average over €30,000 per unit, confirming their competitive positioning in

Changan Auto Q1 2025 Sales Performance and Future Development Plans

Sales Performance

Changan Automobile achieved robust sales growth in the first quarter of 2025:

• Total Sales: Exceeded 700,000 units in Q1, with March sales reaching 268,100 units (3.5% YoY growth)
• NEV Models: Sold over 87,000 new energy vehicles in March (62% YoY growth)
• Overseas Markets: March exports surpassed 50,000 units (4.9% YoY growth)

Three Flagship NEV Brands

Changan's three new energy brands - Qiyuan, Deepal, and Avatr - are showing remarkable momentum:

Changan Qiyuan

Sold 15,300 units in March 2025 with cumulative sales exceeding 220,000 units, rapidly establishing market leadership.

Deepal Auto

Delivered 24,400 vehicles in March (86.7% YoY growth, 30% MoM increase). The brand leads in intelligent driving adoption with 92.7% of vehicles equipped with L2.5+ autonomous systems. The upcoming Deepal S09, a flagship 6-seater smart SUV, will launch soon.

Avatr

March sales exceeded 10,000 units with both YoY and MoM

BYD Enters Swiss Market, Pioneering New Trends in Electric Mobility

Official Launch in Switzerland

Chinese new energy vehicle leader BYD has officially entered the Swiss market with a grand brand launch event held on April 1-2, 2025. The flagship store located in Zurich's Bahnhofstrasse financial district marks a significant step in BYD's European expansion strategy.

Flagship Models for Swiss Consumers

BYD introduces three cutting-edge models to Switzerland:

BYD SEAL: Featuring revolutionary Blade Battery technology that maximizes battery pack volume utilization.

BYD SEALION 7: A mid-size SUV boasting impressive acceleration (0-100km/h in just 5.9 seconds).

SEAL U DM-i: A plug-in hybrid SUV with DM Super Hybrid technology delivering exceptional 1,200+ km comprehensive range.

Strategic Retail Expansion

BYD is implementing an ambitious Swiss market penetration strategy:

• First showroom opened at Uraniastrasse 31 in Zurich city center with partner Harmony

• Two additional locations coming

BYD Makes Grand Debut at 2025 Seoul Motor Show with SEAL Model Launch

Exhibition Highlights

On April 3, BYD showcased its full brand lineup of 8 models at the 2025 Seoul Motor Show. The star of the event was the official unveiling and pre-sale announcement of the BYD SEAL, presented under the theme "BYD Tech Wave" to demonstrate the company's cutting-edge EV technologies to the Korean market.

Technology Leadership & Market Strategy

Liu Xueliang, General Manager of BYD Asia-Pacific Auto Sales Division, emphasized: "BYD's core philosophy is technology-driven innovation, creating mobility solutions that combine safety, performance and sustainability. We're committed to making smart, eco-friendly transportation accessible to all consumers."

Cho In-chul, BYD Korea's passenger vehicle representative, added: "The SEAL represents our groundbreaking CTB technology and embodies BYD's engineering excellence. Its aerodynamic design, sporty performance and advanced tech will strengthen our brand in

BYD Song PLUS DM vs. Deepal S07: A Detailed Comparison of China's Top Hybrid SUVs

Key Decision Factors for Export Buyers

When choosing between BYD's Song PLUS DM and Deepal S07 hybrid SUVs for your market, these critical comparisons will guide your purchasing decision.

Exterior Design

BYD Song PLUS DM: Features BYD's "Ocean Aesthetics" design language with a trapezoidal grille and horizontal chrome accents, presenting a mature, stable appearance favored by traditional buyers.

Deepal S07: Showcases a "Moon Chord" front fascia with split headlights, frameless doors, and hidden handles for a sporty coupe-SUV profile that appeals to younger demographics.

Interior & Comfort

BYD Song PLUS DM: Equips a 12.3" digital cluster + 15.6" rotating touchscreen with Qualcomm 778G chipset. Traditional seats offer 8-way driver adjustment with heating/ventilation.

Deepal S07: Boasts a minimalist "yacht-style" cockpit with 15.6" 2.5K rotating display and 55" AR-HUD. Front seats include standard heating/ventilation,

2025 BYD Song Plus DM-i: The Pinnacle of Chinese Hybrid Technology

Fuel Efficiency: Benchmark-Setting Hybrid Performance

The 2025 Song Plus DM-i features BYD's revolutionary fifth-generation DM-i hybrid technology, achieving an industry-leading 1.2L/100km combined fuel consumption under WLTC standards. The pure electric range has been significantly upgraded to 150km (NEDC cycle), making it ideal for daily commutes.

Pro Tip: For short urban commutes with charging access, pure electric mode delivers maximum savings. During long-distance travel, the hybrid system still outperforms conventional gasoline vehicles in fuel economy.

Driving Dynamics: Precision Engineering Meets Power

1. Enhanced Steering System: The upgraded EPS electric power steering delivers feather-light handling at low speeds while maintaining stability at highway speeds.

2. Optimized Pedal Response: Engineers have refined both throttle and brake systems for more linear power delivery and natural braking feel, eliminating

BYD Dolphin 2023 vs 2024: What's New in China's Best-Selling EV?

Exterior Design

2023 Model: Features a sporty, dynamic design with flowing lines that exude youthful energy. The body maintains BYD's "Ocean Aesthetics" philosophy, presenting a fresh and vibrant appearance.

2024 Upgrades: The new model shows refined details with more elegant body lines and a sophisticated presence. Key changes include:

• Body-color integrated front bumper (removes black "whisker" accents)
• Redesigned rear license plate area and light clusters
• New low-drag alloy wheels
• "Dolphin" badging on rear
• Improved aerodynamics

Interior & Comfort

2023 Model: Minimalist yet premium cabin with high-quality materials offering comfortable surroundings.

2024 Upgrades: Significant ergonomic improvements and tech enhancements:

• New Dark Night black interior theme
• Added front seat heating/ventilation
• 50W wireless phone charging
• Built-in ETC system
• Easy-Going interactive system for intuitive controls
• Expanded storage solutions

Performance

BYD Seagull 2025 vs. 2024: Key Upgrades for Global Buyers

2024 BYD Seagull

Exterior Design Refinements

The 2025 BYD Seagull features a simplified rear badge design, replacing the "BUILD YOUR DREAMS" text with a unified "BYD" logo for cleaner visual identity.

Wheel upgrades include new 16-inch Ice Crystal Dynamic alloy wheels for Freedom and Flyer trims, enhancing the car's sporty profile.

Technical Enhancements

New front-row Type A+C charging ports are added, with the Type-C port delivering 60W fast charging capability.

The 2025 model introduces smart power on/off functionality across all variants for improved convenience.

Interior & Comfort Improvements

The cabin receives upgraded fabric headlining that's both premium-looking and easy to maintain.

The Dune Pink interior option now features a monochromatic design for enhanced visual harmony.

Higher trims gain front seat heating and 6-way power adjustment for the driver's seat.

Safety & Features

Built on BYD's e-Platform 3.0, the Seagull