SAIC Volkswagen ID.ERA Concept Debuts at 2025 Shanghai Auto Show

SAIC Volkswagen made a significant impact at the 2025 Shanghai Auto Show with the unveiling of its first full-size range-extender SUV concept, the ID.ERA. This vehicle not only represents a strategic milestone in SAIC Volkswagen's new energy development but also marks the company's entry into the "Joint Venture 2.0 Era".

Design Highlights

The ID.ERA, as Volkswagen's first full-size range-extender SUV concept, features production-ready styling with minimal expected changes for the final production version. It perfectly blends German automotive heritage with futuristic technology.

Front Design:

• New styling language with split-type headlight layout
• Upper section features a light bar with illuminated central logo
• Matrix-style light strips on both sides of the front bumper for premium appearance
• Large enclosed central section with lower air intake grille

Side Profile:

• Sleek, muscular contours with smooth line transitions
• Floating roof design with roof rails
• Pop-out door handles
• Full-length lower trim with black wheel arch accents

Rear Design:

• Clean, minimalist styling
• Roof spoiler with integrated light bar
• Full-width taillight design
• Illuminated central logo
• Rear bumper with horizontal trim matching side profile
• Large black protective panel

Interior Features

The cabin adopts a minimalist design approach with these key elements:

• Wrap-around dashboard layout
• Flat center console panel
• Floating dual-screen display
• Two-spoke steering wheel
• Instrument cluster integrated with center console
• 2+2+2 six-seat configuration
• Panoramic sunroof
• Rear roof-mounted entertainment screen

Powertrain Specifications

The ID.ERA will feature a range-extender plug-in hybrid system with a 1.5T engine, delivering impressive performance:

• CLTC pure electric range exceeding 350km
• Total range capability over 1000km

Strategic Market Importance

The ID.ERA represents a crucial component of SAIC Volkswagen's "In China, For China" strategy. As one of three new concept vehicles Volkswagen is introducing to the Chinese market (along with FAW-Volkswagen's ID.AURA and Volkswagen Anhui's ID.EVO), the ID.ERA showcases Volkswagen's China-specific design and technology DNA, giving each joint venture product distinctive characteristics.

According to product planning, the production version of the ID.ERA is expected to launch in 2026. This model is part of Volkswagen's plan to introduce more than 30 new vehicles in China over the next three years, most of which will be new energy vehicles including BEVs, PHEVs, and range-extender models, designed to meet the diverse needs of Chinese consumers.

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