XPENG Makes Strategic Entry into Italian EV Market

Chinese EV Innovator Expands European Footprint with Milan Design Week Showcase

On May 13, 2025, Chinese electric vehicle manufacturer XPENG officially launched in Italy, marking another milestone in its European expansion strategy. The company made a grand entrance by participating in Milan Design Week 2025, becoming one of the first Chinese EV startups to exhibit at this prestigious international design event.

Flagship Products Showcased

XPENG chose the prominent ADI Design Museum as its debut platform, presenting three cutting-edge products that demonstrate its technological leadership:

• XPENG P7+ electric sedan - The latest evolution of their award-winning performance sedan
• XPENG X2 flying car - Showcasing the company's vision for future mobility
• Humanoid robot - Highlighting XPENG's advancements in AI and robotics

This comprehensive display underlined XPENG's unique position as more than just an automaker, but as a "AI + mobility" ecosystem developer.

Why Italy Matters

Italy represents a strategic choice for XPENG's European growth, being among the top five automotive markets in Europe and showing strong momentum in electrification. The Italian government has implemented several supportive measures:

• Generous tax incentives for EV purchases
• Significant investments in charging infrastructure development
• National target of 1.3 million NEV production capacity by end of 2025

Market Readiness and Growth

Italy's charging infrastructure has seen 35% annual growth, now boasting over 40,000 charging locations nationwide. This creates one of Southern Europe's most advanced charging networks.

Recent market indicators show strong EV adoption trends:

• 59.6% year-on-year growth in NEV sales during first two months of 2025
• EV market share now exceeds 7.2%
• Northern cities like Milan and Bologna emerging as EV adoption hotspots

Global Expansion Strategy

The Italian launch forms part of XPENG's aggressive international strategy. Prior to this entry, the company had already established presence in 30 overseas markets, demonstrating its commitment to global growth.

With its innovative product portfolio, strong AI integration, and strategic market selection, XPENG is positioning itself as a serious contender in the global EV revolution, particularly in markets undergoing rapid electrification.