Great Wall Motor's ORA 5: A New Era in Compact Electric SUVs

Great Wall Motor's ORA 5: A New Era in Compact Electric SUVs
Great Wall Motor has officially unveiled the ORA 5, the brand's first pure-electric SUV, on September 25, 2025. This launch represents a significant milestone in GWM's new-energy vehicle strategy and introduces ORA's new globalized numeric naming system, designed to streamline international marketing efforts. Targeting both the domestic Chinese market and global expansion, the ORA 5 emphasizes advanced technology, intelligent driving capabilities, and a distinctive design language.
Essential Specifications
- Dimensions: Length 4,471 mm; Width 1,833/1,844 mm; Height 1,641 mm; Wheelbase 2,720 mm.
- Powertrain: 150 kW permanent magnet synchronous electric motor, paired with a lithium iron phosphate (LFP) battery supplied by SVOLT.
- Performance: Top speed of 170 km/h; estimated CLTC range is expected to be similar to ORA’s Lightning Cat, with potential figures around 555 km (63.87 kWh battery) or 705 km (83.49 kWh battery).
- Charging: Features both fast and slow charging options, with the charging port conveniently located on the right front fender.
Intelligent & Safety Features
The ORA 5 is equipped with a roof-mounted LiDAR, multiple cameras, and radar sensors, enabling high-level driver assistance through GWM’s third-generation Coffee Pilot Ultra system. Key functionalities include Urban/Highway NOA (Navigation on Autopilot), smart parking, traffic light recognition, and memory parking. Optional equipment includes 18-inch wheels, roof racks, and a selection of LiDAR variants.
Interior Highlights
Inside, the ORA 5 offers a modern digital cockpit with a floating LCD instrument cluster and a large central multimedia screen running Coffee OS 3.0, integrated with voice control, app connectivity, and DeepSeek AI. The cabin design features fabric panels and three color themes: Dawn White, Noon Brown, and Midnight Gray. Convenience features include a 1.65m² panoramic glass sunroof, front seat heating and ventilation, wireless charging, rear AC vents, 64-color ambient lighting, and foldable rear seats.
Exterior Design
The ORA 5 retains ORA’s signature “Cat” family styling, characterized by round headlamps, a closed-off front grille, wide fenders, a coupe-SUV silhouette, and plug-in taillights. It is available in distinctive color options such as Senna Gray, White Cliff White, Linzhi Red, Sayram Lake Blue, and Shazhou Beige.
Market Position and Competitive Comparison
Positioned as a compact electric SUV, the ORA 5 competes directly with models like the BYD Yuan PLUS, Leapmotor B10, and Geely Galaxy E5. Below is a comparative overview based on available data:
Model | Length (mm) | Width (mm) | Height (mm) | Wheelbase (mm) | Motor Power (kW) | Battery (kWh) | Estimated Range (km) | Estimated Price (CNY/USD) |
---|---|---|---|---|---|---|---|---|
ORA 5 | 4,471 | 1,833/1,844 | 1,641 | 2,720 | 150 | 63.87/83.49 | 555/705 | TBA |
BYD Yuan PLUS | 4,455 | 1,875 | 1,615 | 2,720 | 150 | 49.92/60.48 | 430/510 | 135,800–166,800 CNY (approx. $18,600–$22,800 USD) |
Leapmotor B10 | 4,735 | 1,900 | 1,680 | 2,820 | 170 | ~58 | 500+ | ~160,000–200,000 CNY (approx. $21,900–$27,400 USD) |
Geely Galaxy E5 | 4,600 | 1,854 | 1,628 | 2,750 | 160 | ~62 | 530+ | ~140,000–180,000 CNY (approx. $19,200–$24,700 USD) |
Strategic Importance and Export Potential
The ORA 5 is designed to appeal to family and young tech-savvy buyers, offering ample space and advanced features. Its numeric naming strategy simplifies global marketing, enhancing international recognition and supporting systematic product expansion. This approach aligns with global automotive branding trends and regulatory preferences, signaling GWM's strong intent to penetrate export markets. For international buyers, especially those in the Middle East, Americas, and Africa who are new to purchasing vehicles from China, comprehensive support services including logistics and customs clearance are available through TopUsedCars.com to ensure a seamless experience.
For further details on export eligibility, regional pricing, or technical specifications, tailored information can be provided upon request.