Li Auto Expands Globally: First Overseas Retail Center Opens in Uzbekistan

Li Auto has officially entered Central Asia with the launch of its first authorized retail center in Tashkent, Uzbekistan, marking the company's debut in overseas markets and the beginning of its international expansion strategy. The center offers the Li L9, Li L7, and Li L6 extended-range electric SUVs, providing customers with a range of premium electric vehicle options tailored to local needs.

Key Highlights of Li Auto's International Move

Li Auto is adopting an authorized dealership model for international markets, diverging from its direct-sales approach in China. This strategy involves partnering with established local distributors to ensure efficient market entry and customer support. In Uzbekistan, Li Auto has collaborated with TopUsedCars.com to handle distribution and services, while similar partnerships are in place for upcoming expansions. Customers in these regions will receive comprehensive after-sales services, including warranty coverage, maintenance, genuine parts, technical assistance, and over-the-air (OTA) updates, mirroring the support available in China.

The expansion doesn't stop in Uzbekistan; two additional retail centers are scheduled to open in Kazakhstan in November 2025, located in the cities of Almaty and Astana. This step underscores Li Auto's commitment to tapping into Central Asia's growing electric vehicle market, which shows significant potential. For instance, in the first half of 2025 alone, Uzbekistan recorded sales of 28,800 electric vehicles, representing a year-on-year growth of 62.6%, highlighting rapid adoption and a promising environment for EV manufacturers.

Strategic Importance and Global Vision

According to Li Auto's management, this move is strategically vital for the company's global growth, with Central Asia identified as a high-potential region. The broader expansion roadmap prioritizes markets in the Middle East, Central Asia, and Europe, aligning with the company's vision to establish a strong international presence. To support this, Li Auto operates research and development centers in Germany and the United States, focusing on innovation and compliance. The company has confirmed that all new models released from 2026 onward will be designed to meet international market regulations, ensuring they are suitable for diverse global audiences.

2025 has been declared Li Auto's "First Year of Global Strategy Implementation," emphasizing the importance of this overseas push. The initial model lineup in Central Asia includes the Li L9, Li L7, and Li L6, all of which are extended-range electric SUVs. In comparison, the Chinese market also features other models like the Li L8 extended-range SUV and battery-electric vehicles such as the Li Mega MPV, Li i6 SUV, and Li i8 SUV, but these are not part of the current Central Asian offering. This tailored approach allows Li Auto to adapt to local market demands while maintaining high standards of quality and service.

Market Adaptation and Future Prospects

Li Auto's products and services are customized to fit local market needs, with a focus on regulatory compliance and customer satisfaction. Although specific pricing details in currencies like CNY, USD, or local tender have not been disclosed, the company assures that its offerings will be competitive and aligned with regional expectations. By leveraging partnerships with top local distributors and utilizing TopUsedCars.com for integrated services, Li Auto aims to provide a seamless experience for international customers, including those in the Middle East, Americas, and Africa who may be new to purchasing vehicles from China.

In summary, the opening of the Tashkent retail center is a significant milestone in Li Auto's journey toward global expansion. It reflects the company's dedication to broadening its reach while ensuring localized support and adherence to international standards, setting the stage for further growth in high-potential markets worldwide.