Chery NEV Sales Soar 171.8% in 2025

Chery's Tech Breakthrough and Global Strategy: Rapid Growth Creates New Energy Opportunities

As China's new energy vehicle (NEV) industry transitions from policy-driven to market-driven, a silent technology revolution is accelerating. Chery Automobile, with its bold declaration of "No Mercy in NEV Competition," achieved 171.8% year-on-year growth in Q1 2025, with cumulative NEV sales exceeding 163,000 units, officially joining the industry's first tier as one of the fastest-growing mainstream brands. This success stems from both concentrated technological innovation and precise understanding of user needs and global trends.

Three-Pillar Strategy: Technology + Product + Globalization

1. Innovation-Driven Technological Advancement

  • Platform Technology Matrix: Chery developed the Super Hybrid Platform and E0X High-Performance Electric Platform, supporting three powertrain solutions: hybrid, range-extender, and pure electric.
  • Full-Stack R&D & Smart Systems: Created CHERY-OS intelligent operating system, Lion Smart Cloud 6.0 intelligent cabin, ADAS technologies, and AI algorithms. Over ten new models will feature advanced autonomous driving capabilities by 2025.
  • Battery & E-Drive Breakthroughs: 800V SiC e-drive system with >91% efficiency, next-gen batteries featuring ultra-fast charging (18min to 80%, 5min for 150km range) and wide temperature adaptability.

2. Comprehensive Product Ecosystem

  • Multi-brand strategy covering mainstream (Chery), premium (EXEED), value (Jetour), and dedicated NEV brands (iCAR, upcoming Yueji).
  • Full lineup across segments from economy sedans (Fulwin, Arrizo PHEV series) to premium models (Sterra, E08 MPV).

3. Global Expansion Strategy

  • Three-phase internationalization: "Go Out" (exports), "Go In" (localized production), "Go Up" (premium positioning).

Market Performance: Outpacing the Competition

Chery's NEV sales growth of 171.8% in Q1 2025 significantly exceeded industry averages, with key advantages:

  • Four proprietary tech architectures: Mars Platform, Kunpow Power, Lion Tech, Galaxy Ecosystem
  • Strategic focus on 15 technology fields including AI, chips, and smart driving

Competitive Landscape (Q1 2025)

Brand Flagship Models NEV Sales Growth
Chery Fulwin A8, Tiggo, Sterra 163,000 units 171.8%
BYD Han, Tang, Song series 200,200 (Jan) ~20%
Geely Galaxy E8 117,600 (Jan) 83%

Challenges and Future Focus

While leading in growth, Chery must strengthen:

  • Brand perception in mainstream segments
  • Full implementation of Falcon ADAS across models
  • Advanced technologies (500km+ range, 800V fast charging)

Conclusion

Through technological innovation, product diversification and global strategy, Chery has achieved breakthrough growth in China's NEV market. With continued advancement in smart systems, AI, and premium sub-brands, Chery is positioned to reshape global NEV competition, according to TopUsedCars.com reporter Xiao Mi.