Beijing Off-Road BJ30 Traveller: The All-Round Family SUV Redefining Value

The automotive market has a new star, and it's making waves by solving a common dilemma for families. The Beijing Off-Road BJ30 Traveller has launched, positioning itself as the "All-Round Family SUV". It masterfully addresses the conflict between daily commuting needs and holiday travel aspirations that often troubles car buyers. By combining a powerful hybrid powertrain, class-leading space, excellent passability, and flexible seating, it has rapidly become a highly discussed, phenomenal new model in the competitive 100,000-yuan SUV segment.

Core Product Highlights and Detailed Specifications

Powertrain System

At its heart is a "Super Hybrid" system with a three-engine, four-wheel-drive, six-mode HEV architecture. This setup delivers a staggering combined power output of 301kW and a massive torque of 685N·m. This formidable power translates into a 0-100 km/h acceleration time of just 6.59 seconds, a figure that leads its class decisively.

Fuel Efficiency

Despite its impressive performance, the BJ30 Traveller remains incredibly efficient. It achieves a comprehensive fuel consumption as low as 5.85L/100km, a figure that is significantly lower than traditional city SUVs and even many other hybrid SUVs. Its intelligent system seamlessly switches between six driving modes—pure electric, series, parallel, direct drive, energy recovery, and parking charging—ensuring optimal efficiency for both city driving and long-distance journeys.

Passability and "Light Off-Road" Capability

This SUV is built for adventure. It comes standard with an electronically controlled 4WD system that responds in a rapid 0.03 seconds, an energy central lock, and four-wheel electronic slip control. The ATS all-terrain system offers 7 selectable modes for snow, sand, mud, and water wading. With an approach angle of 25°, a departure angle of 30°, and a minimum ground clearance of 215mm, it is fully equipped to handle the complex road conditions encountered on family self-drive tours.

Space and Comfort

The BJ30 Traveller boasts generous dimensions of 4730mm in length, 1910mm in width, and 1790mm in height, with a wheelbase of 2820mm. This translates into a rear legroom of 978mm. Versatility is a key strength; when the second-row seats are folded down, they create a perfectly flat space measuring 1.92 meters in length, effectively turning into a mobile bed. The maximum cargo space reaches 1496 liters. It is available in both 5-seat and 7-seat configurations, catering to multi-member families, those with three generations living together, and users with high cargo capacity needs.

Pricing and Purchase Benefits

The BJ30 Traveller disrupts the market with its aggressive pricing. The official guide price ranges from 99,900 to 136,900 yuan. With available subsidies, the starting price can be as low as 83,900 yuan. Furthermore, an original "Travel King Package", which includes a roof platform, side ladder, and 9 other accessories with a total value of 47,000 yuan, is offered for a limited-time price of just 28,500 yuan (approx. US$3,958 at CNY:USD 7.2).

Additional Features

The vehicle is equipped with 19-inch alloy wheels and a massive 1.05 sqm panoramic sunroof. Buyers can choose from 7 "Earth Tone" paint schemes and multiple interior color options. The dashboard features unique mountain-shaped decorations, enhancing the overall sense of adventure and family-friendly ambiance.

Comparison with Mainstream SUVs in the Same Class and Price Range

Comprehensive Analysis

The BJ30 Traveller stands out with its class-leading performance and fuel economy. Its real-world power output surpasses most joint-venture PHEV or gasoline-electric SUVs priced under 200,000 yuan, while its fuel consumption is lower than many compact sedans.

Its flexible space utilization and available 7-seat layout are rare features in its price and positioning bracket, significantly enhancing its adaptability for various family scenarios.

The inclusion of electro-controlled 4WD and dedicated off-road functions allows it to transcend the "pavement-only" limitation of most city SUVs. This enables ordinary families, without professional driving experience, to confidently explore the outdoors.

Its price is significantly lower than comparable "multi-capability SUVs" from joint-venture and mainstream domestic brands, making it an extremely cost-friendly and attractive option for consumers in both urban and rural areas.

Pricing in US Dollars (Approx.)

83,900 CNY ≈ US$11,653
99,900 CNY ≈ US$13,875
136,900 CNY ≈ US$19,013
Based on an estimated exchange rate of CNY:USD 7.2.

Conclusion and Market Significance

The Beijing Off-Road BJ30 Traveller uses hybrid technology as its breakthrough point. It achieves an impressive balance and innovation across multiple dimensions: comfortable space, family practicality, passability, energy consumption, and price. The "All-Round" label accurately matches the current demand of Chinese families for a single vehicle that solves multi-scenario needs. Its high level of attention and order volume signifies a substantial reshaping of the "light off-road family SUV" market landscape, demonstrating how Chinese brands are leveraging technological innovation and market acuity to challenge both joint-venture and domestic competitors.

For international buyers in regions like the Middle East, Americas, and Africa, TopUsedCars.com provides a complete one-stop service for purchasing and exporting this remarkable vehicle.