Changan Accelerates Global Strategy with DEEPAL S05 European Launch at IAA 2025

Changan Automobile made significant strides in its global expansion strategy at IAA Mobility 2025 in Munich by unveiling the all-electric DEEPAL S05, delivering the first unit to a European customer, and outlining ambitious growth targets for Europe and international markets. The brand coordinated simultaneous launch events in Chongqing and Munich, demonstrating a synchronized approach to domestic and international market development.

Key Highlights & Latest Developments

DEEPAL S05 Launch and European Market Entry

The DEEPAL S05, an electric compact crossover, was officially unveiled and handed over to its first European customer during the Munich auto show. The vehicle debuted at concurrent global events in Chongqing, highlighting Changan's accelerated push into the European new energy vehicle market. The company plans to expand across more than ten European regions by the end of 2025.

Product & Technical Specifications

The European version of the DEEPAL S05 features:

• Dimensions: 4,620 mm (length) × 1,900 mm (width) × 1,600 mm (height) with 2,880 mm wheelbase
• Interior: Modern design with 15.4-inch floating display, no conventional instrument cluster, dual wireless charging pads, and 492 liters rear trunk plus 159 liters front trunk capacity
• Powertrain Options:
  • BEV configuration with LFP battery (68.8 kWh capacity)
  • RWD version: 200 kW (268 hp), 290 Nm torque, 0–100 km/h in 7.5 seconds, WLTP range of 485 km
  • 4WD version: 320 kW (429 hp), 502 Nm torque, 0–100 km/h in 5.5 seconds
  • Towing capacity: 1,600 kg

Pricing Strategy

European Pricing: 38,990–44,990 EUR (approximately US$45,800–52,840)

China Domestic Pricing: 119,900–149,900Yuan (approximately US$16,810–21,015)

Global Expansion Infrastructure

Changan has established regional headquarters across Europe, Eurasia, Southeast Asia, MEA, and Latin America. The company has signed distribution agreements in eight European countries and is building spare parts hubs in the Netherlands and the United Kingdom. Service training centers and call centers are scheduled to launch soon. Currently, nine overseas plants are operational out of twenty planned facilities, with total production capacity expected to reach 500,000 vehicles annually. Knock-down assembly operations are underway in Egypt, Algeria, and Kazakhstan, with feasibility studies progressing for Mexico and Brazil.

Competitive Positioning in European Market

AVATR Brand Development

AVATR, a Changan subsidiary, presented the XPECTRA concept vehicle at IAA Mobility 2025, emphasizing emotional luxury and digital intelligence. The brand reaffirmed its commitment to launch at least five global models by 2027. AVATR has already established significant market presence in premium segments across the UAE and Southeast Asia.

Research and Development Leadership

Over the past three years, Changan has filed more than 14,000 patents and contributed to 111 industry and national standards. The company plays a leading role in intelligent driving regulation development. Changan's R&D network spans six countries with ten global sites, employing 24,000 technical staff across 44 centers and over 200 laboratories.

Strategic Summary

Changan's prominent presence at IAA Mobility 2025 and the successful European launch of the DEEPAL S05 demonstrate the company's coordinated, aggressive expansion into the European electric vehicle market. With substantial technology investments, local market integration, and global production scaling, Changan has positioned itself as a serious competitor in the international automotive landscape. The DEEPAL S05 offers competitive pricing against established rivals while delivering advanced technology, high safety standards, and European-specific features, marking a new chapter in Changan's global ambitions.

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