2025 Luxury New Energy MPV Market Trends - BYD, Voyah & Wey

2025 Luxury New Energy MPV Market In-Depth Analysis

The Chinese luxury MPV market in 2025 is undergoing a comprehensive transformation with new energy and intelligent technologies. Three standout models - the all-new Wey Gaoshan, Voyah Dreamer, and Denza D9 - have emerged as top choices for both high-end family and business travel scenarios with their innovative positioning and cutting-edge technologies. This analysis compares these vehicles across product positioning, core technologies, space utilization, and intelligent driving assistance to help you identify the most noteworthy luxury MPV of 2025.

Product Positioning & Space Configuration

All-New Wey Gaoshan

- Pioneers the "mobile apartment" concept with three body sizes (5m, 5.2m, 5.4m) covering 7/8/9-seat configurations

- Features sliding second and third-row seats that can transform into a family bed, equally suitable for family trips or business receptions

- Focuses on revolutionizing family scenarios while balancing luxury and practicality

Voyah Dreamer

- 5.3m body with 3200mm wheelbase delivers class-leading longitudinal/lateral space

- Offers both 4-seat and 7-seat layouts for premium business or large family needs

- Positioned as a "mobile meeting room" targeting elites and high-end business circles

Denza D9

- 3110mm extended wheelbase with sunken trunk design enables seamless family/business transition

- "Super Hybrid" technology ensures efficient performance across scenarios

Core Intelligent Technologies & Performance

Model Cockpit/OS ADAS System Powertrain Performance
All-New Gaoshan Coffee OS 3.2 with triple screens, SPA seats, theater audio, smart fridge Coffee Pilot Ultra with Hi4 AWD BEV range: 172km (7/8-seat), 201km (9-seat)
Voyah Dreamer HarmonyOS with 29" AR-HUD/10.25" instrument cluster Qiankun 3.0 ADAS with 27 sensors PHEV range 184km (WLTC), 0-100km/h in 5.9s
Denza D9 Dual 15.6" screens with 5G/UWB digital key DiPilot L2+ DM-i system: 155km BEV range, 1000km+ total range

Key Differentiators:

- Gaoshan: Ultra-safe (2000MPa cage body), versatile cockpit, full-scenario driving

- Dreamer: World's first MPV with Huawei Qiankun ADAS/HarmonyOS, excels in urban/business scenarios

- Denza D9: Balances hybrid efficiency with performance, rich smart features

Smart Configuration Highlights

All-New Wey Gaoshan: Triple screens, massage seats, premium audio, smart fridge create luxurious mobile space. Comprehensive ADAS with AWD technology.

Voyah Dreamer: HarmonyOS ecosystem enables seamless office/entertainment. Qiankun ADAS offers advanced NOA and specialized MPV parking solutions.

Denza D9: 5G connectivity, dual screens, UWB digital key emphasize both intelligence and safety.

Pricing Comparison

Model Starting Price (CNY) Starting Price (USD)
All-New Gaoshan 329,800 ≈45,510
Voyah Dreamer 359,900 ≈49,644
Denza D9 339,800 ≈46,900

Conclusion & Recommendations

All-New Wey Gaoshan: Breaks traditional luxury MPV pricing barriers with multiple body options and scenarios, ideal for users seeking versatile space and premium quality.

Voyah Dreamer: Leads in intelligent cockpit and high-end ADAS through Huawei partnership, perfect for business elites valuing connectivity and prestige.

Denza D9: Excels in hybrid technology with outstanding range, the balanced choice for families/businesses prioritizing efficiency.

In the 400,000 CNY new energy luxury MPV segment, all three models demonstrate excellence. The Gaoshan offers exceptional value and adaptability, while the Dreamer and D9 respectively raise benchmarks in intelligent ecosystems and hybrid innovation.