Lexus Shines at 2025 Shanghai Auto Show: Global Debut of All-New ES with "Time" Theme

Lexus Pavilion: Where Heritage Meets Innovation

At the 2025 Shanghai Auto Show, Lexus presents an immersive "Time" themed exhibition, using light/shadow interplay and vehicle displays to narrate its 20-year evolution in China - from the first-generation LS to the all-new ES. The pavilion features a dedicated "Time Corridor" where visitors experience key milestones of the brand's Chinese journey through interactive displays and AI-powered photo customization, perfectly blending tradition with cutting-edge innovation.

All-New ES: Strategic Global Premiere in China

Marking Lexus' 20th anniversary in China, the all-new ES makes its world debut in Shanghai, underscoring China's pivotal role in Lexus' global strategy.

Design Philosophy

- The ES embodies "Time as Luxury" with minimalist cabin design focusing on human-space harmony and emotional connection
- Exterior draws from LF-ZC EV concept: new Spindle Body, sharp lines, L-shaped DRLs, and sportier rear styling
- China-specific enhancements include expanded rear legroom and co-pilot leg rests for family-oriented buyers

Engineering Breakthroughs

- New TNGA GA-K platform supports HEV/BEV powertrains with improved rigidity and handling
- Accommodates larger batteries and introduces first-ever AWD option
- Upgraded Lexus Safety System+ with smarter adaptive cruise and driver monitoring
- Simplified controls using contextual interfaces maintain tech-luxury balance

Localization Strategy & Future Roadmap

Lexus' design/engineering teams include members with extensive China experience, ensuring deep understanding of local preferences. Following Toyota's April 2025 agreement with Shanghai government, Lexus will accelerate initiatives in:
- Autonomous driving
- Hydrogen energy
- Battery recycling
- BEV development (aiming for 1 million global EV sales by 2030, with China as key market)

Competitive Comparison (Premium Midsize Sedans)

Conclusion

Celebrating two decades in China, Lexus redefines premium sedans through the all-new ES - merging Japanese craftsmanship with Chinese sensibilities across design, technology, and electrification. The "Time as Luxury" philosophy delivers a uniquely Lexus experience for global customers.