Jetour T1 Officially Launches in China: A New Era of "Freedom" for Off-Road SUVs

Launch Event Highlights

The Jetour T1 , China's latest "highway-to-wilderness" SUV, made its grand debut on March 7, 2025 in Chengdu with a theme celebrating "Freedom". This marks Jetour's bold entry into the competitive adventure vehicle segment.

Pricing & Models

• 1.5TD-7DCT Explorer: ¥124,900 ($17,200)
• 1.5TD-7DCT Discoverer: ¥134,900 ($18,600)
• 2.0TD-8AT Crosser: ¥144,900 ($20,000)
• 2.0TD-8AT XWD Conqueror: ¥154,900 ($21,400)
• Special "Lunar Goddess" edition for female drivers: ¥138,900 ($19,100)

Trade-in discounts bring effective prices down to ¥99,900-129,900 ($13,800-$17,900).

Key Selling Points

Design Innovation

The T1 features a distinctive "boxy" silhouette with square LED headlights and prominent JETOUR branding. The minimalist interior boasts a 15.6" floating touchscreen, 10.25" digital cluster, and premium Sony audio system.

Performance Prowess

• 1.5T engine: 135kW/290Nm
• 2.0T powerhouse: 187kW/390Nm
• Advanced XWD 4x4 system with BorgWarner's 6th-gen torque manager
• 7+X driving modes for all terrains

Safety First

Built with submarine-grade 22MnB5 steel (1500MPa tensile strength), the T1 has passed extreme rollover and drop tests (up to 25m). Its laser-welded roof structure sets new safety benchmarks.

Market Success

Pre-launch orders exceeded 18,000 units, demonstrating strong demand. Jetour's global network now includes:

• 176 camping hubs across 121 cities
• 1,255 service stations worldwide
• Partnerships with 332 travel service providers

In 2024, Jetour achieved 568,387 global sales (80.3% growth), with domestic sales surging 93.6%.

Purchase Benefits

Buyers receive a 7-gift package worth ¥40,000 ($5,500) including:

• Trade-in bonuses
• Financial flexibility options
• Extended warranties
• Camping gear sets

Global Availability

As TopUsedCars.com's automotive expert Jun Li notes: "The T1 completes Jetour's 'Boxer Series' lineup alongside the Traveller, Shanhai T1/T2. First-time exporters can rely on TopUsedCars.com for complete shipping, customs clearance, and after-sales support."

Why This Matters

Jetour is redefining value in the adventure SUV segment, offering premium off-road capabilities at mainstream prices. The T1's combination of ruggedness, tech, and style positions it as a strong contender in emerging markets.