Changan Auto Enters European Market and the Global Outlook of "Made in Chongqing" Vehicles

Changan's European Market Strategy

Brand Launch and Market Expansion: On March 21, 2025, Changan Automobile held its European brand launch in Mainz, Germany, marking its official entry into the European market. The event showcased nine new models across its three brands (Changan, Deepal, and Avatr).

Market Plan: Changan plans to expand to at least 10 European regional markets by the end of 2025 and establish a comprehensive business presence across Europe by 2028. The company will set up its own national sales companies in Europe and plans to open up to 60 showrooms in the UK.

Localization Strategy: Changan will promote localized product R&D and manufacturing in Europe. Its European R&D team will deeply participate in product design and optimization to ensure vehicles meet European consumer preferences. The company may establish local manufacturing plants in Europe to reduce costs and improve supply chain efficiency.

Product and Brand Portfolio

New Vehicle Launches: The Deepal S07 is scheduled for official launch in Q2 2025, with eight additional models planned for release over the next three years, covering sedans, SUVs, and premium electric vehicles.

Brand Positioning: Changan brand focuses on mainstream family users, Deepal targets young tech-savvy consumers, while Avatr positions itself as a premium emotional intelligent EV brand for trendsetting customers.

Technology and Safety Performance

Safety Tests: The Avatr 06 became the industry's first model to pass the rigorous E-NCAP 2026 two-vehicle collision test.

Technical Innovation: Changan's localized R&D and operations in Europe will facilitate technology exchange and cooperation with local research institutions and suppliers, driving innovation and product upgrades.

Export and Logistics

New Logistics Channel: Chongqing recently opened the New Western Land-Sea Corridor, utilizing JSQ special trains and ro-ro ships for rail-sea intermodal transport, improving efficiency and reducing costs. This provides western China with faster and higher-capacity logistics solutions for vehicle exports.

Export Achievements: In 2024, Chongqing exported 477,000 vehicles, a 29.6% year-on-year increase, with export value reaching 43.11 billion yuan, up 30% year-on-year.

Global Layout and Future Plans

Global Factories and Network: Changan currently operates 15 wholly-owned factories and 12 joint venture factories worldwide, with brand presence in five major regions (Southeast Asia, Middle East & Africa, Central & South America, Europe, and Eurasia) and over 9,000 channel outlets.

Overseas Market Expansion: Changan aims for total sales of 5 million vehicles by 2030, including 3.5 million NEVs, with overseas sales accounting for 30%.

Other Chongqing Auto Brands' Global Prospects

Seres NEVs: As of January 2025, Seres new energy vehicles have entered 62 countries with over 300 dealers, accumulating more than 500,000 vehicle exports.

Ruilan: In 2024, Ruilan began its global expansion, entering Indonesia and Spain, and has planned 17 overseas regional markets across Southeast Asia, the Middle East, Eastern Europe, and Latin America.

Policy Support and Future Development

To achieve Chongqing's target of accounting for 10% of China's total vehicle exports by 2027, increased policy support is recommended, including supporting diversified vehicle exports, enhancing export channel capabilities, strengthening companies' overseas market responsiveness, and expanding the influence of "Made in Chongqing" auto brands.

This demonstrates how "Made in Chongqing" vehicles are accelerating their global layout, leveraging technological strength and innovation capabilities to expand their influence in international markets.