BYD Yuan UP Launches New Entry-Level Model: 301KM Explorer Priced at $10,321

Key Highlight: BYD has expanded its Yuan UP lineup with the 301KM Explorer variant, now the most affordable model at 74,800 yuan ($10,321), effectively lowering the entry point for this popular electric SUV.

Core Specifications

Powertrain: 70kW front-mounted motor (180N·m torque) with 32kWh LFP battery
Range: 301km CLTC
Dimensions: 4310mm (L) x 1830mm (W) x 1675mm (H), 2620mm wheelbase
New Color Options: "Joyful Beige" and "Lavender Purple"

Technology & Features

Standard 8.8-inch digital cluster and 12.8-inch touchscreen (some reports suggest 10.1-inch)
DiLink smart system with BYD D100 chip supports four-zone voice interaction
Future OTA updates will add phone-car interconnect, mirror mode, and navigation transfer

Comfort & Convenience

Electronic gear selector, built-in ETC, NFC key, wireless charging
Panoramic camera, automatic climate control, rear vents
VTOL mobile power station (vehicle-to-load) capability

Safety Note

The entry-level model does not include BYD's "Eye of God C" ADAS suite found in higher trims.

Competitive Positioning

Model	Price	Range	Key Advantages
BYD Yuan UP 301KM Explorer	$10,321	301km	Tech-rich cabin, proven battery
Baojun Yueye Plus	$10,600	N/A
Wuling Bingo Plus	$10,460	N/A
Dongfeng Nano 06	$12,410	N/A
Yuan UP 401KM Vitality	$13,772	401km	Longer range

Market Context

The Yuan UP recorded 15,347 sales in June, leading the compact SUV segment. BYD positions this model for urban commuters seeking affordable electrified mobility.

Export-Ready Features

With TopUsedCars.com's comprehensive export services including logistics and customs clearance, the Yuan UP presents a compelling option for international buyers seeking Chinese EV value.