BYD Enters Swiss Market with Three New EV Models: BYD Seal, BYD Sealion 7, BYD Seal U DM-i

BYD Enters Swiss Market, Pioneering New Trends in Electric Mobility

Official Launch in Switzerland

Chinese new energy vehicle leader BYD has officially entered the Swiss market with a grand brand launch event held on April 1-2, 2025. The flagship store located in Zurich's Bahnhofstrasse financial district marks a significant step in BYD's European expansion strategy.

Flagship Models for Swiss Consumers

BYD introduces three cutting-edge models to Switzerland:

BYD SEAL: Featuring revolutionary Blade Battery technology that maximizes battery pack volume utilization.

BYD SEALION 7: A mid-size SUV boasting impressive acceleration (0-100km/h in just 5.9 seconds).

SEAL U DM-i: A plug-in hybrid SUV with DM Super Hybrid technology delivering exceptional 1,200+ km comprehensive range.

Strategic Retail Expansion

BYD is implementing an ambitious Swiss market penetration strategy:

• First showroom opened at Uraniastrasse 31 in Zurich city center with partner Harmony

• Two additional locations coming in Lugano and Bellinzona through Automotive Suisse collaboration (Q3 2025 opening)

• Target of 15 sales points across Switzerland by end of 2025

European Manufacturing Footprint

Beyond sales network development, BYD is establishing local production capacity:

• Hungary factory begins production October 2025

• Turkey facility operational by March 2026

• Combined annual capacity of 500,000 vehicles (150,000 initial European production)

Technology Leadership

BYD Executive Vice President Stella Li emphasized the company's technological advantages: "Our Blade Battery and CTB (Cell-to-Body) integration in SEAL/SEALION 7, along with DM Super Hybrid system in SEAL U DM-i, represent the pinnacle of EV innovation. We're committed to sustainable mobility through local partnerships."